This week, Canada withdrew from the Kyoto Protocol. A shame for a country like Canada, once seen as innovative and socially responsible. A shame considering our politicians used an old and false paradigm for their propaganda: reducing greenhouse gas emissions weakens the economy. One minister even said we would have to get rid of every vehicle on the Canadian roads to respect the Kyoto protocol targets! Considering there may be hundred of thousands of houses actually enlighten with Christmas lights, we can probably let a few cars on the roads…
I met last week with the owner of a small business, a sawmill. It’s been a tough time during the past years for the wood industry in Québec province. One of those times when environmental responsibility could easily be put aside for economic survival, in that old paradigm opposing environment and economic performance.
It always surprise me how strong entrepreneurs can be. The best of them are resilient and innovative. The owner of the sawmill had faced the economic crisis by investing in innovation. He ended up with higher profits, a result of smaller sales assorted to big cuts in expenses, all this with better products. He had found a way to do better, even after he always did better during the past decades. That is the real paradigm of the modern business: innovation leads to success.
I have worked with many businesses; met with dozens of entrepreneurs every year and I can tell you that for a lot of them, environmental responsibility is more an opportunity than a threat. Many times I saw the benefits of innovation toward the reduction of a business footprints. What this has to do with our 360º Energy Diet: We make choices, either political or economical, that send messages.
As leaders of my country choose living without socioeconomic innovation, I wish you wiser choices, with more nuances, that will more certainly lead you to a stronger economy in the long run.