I wanted to share an interesting partnership I noticed at the store this week. Kashi, the cereal company, has partnered with Recyclebank and is encouraging consumers to recycle their boxes to earn points. Recyclebank is an alternative to some of the larger waste collectors who has a totally different twist. They offer real rewards for your recycling efforts. Different types of materials are worth a certain amount of points, and like other loyalty programs, you can cash these points in for actual goods. Kashi offers 15 points for each box of cereal people recycle with Recyclebank.
While these types of partnerships are still small in numbers, it feels like a step in the right direction for brands who want to connect with consumers desire to be more eco-friendly.
When we go to the store, we also bring reusable bags. We are not against plastic bags. As a matter of fact, I have read studies that many people who do not clean their reusable bags have a significant amount of bacteria in them. So in the event we forget our bags we will opt for plastic and bring them back for recycling. It would be nice if there was a curbside option for recycling plastic bags.
Food has been a very interesting subject around my house lately. My wife is planning to return to school to become a registered dietician. So what we eat and what we feed the kids is becoming even more scrutinized. We have literally gone through all the processed foods and found organic alternatives or have started to phase them out of the shopping list. There is not a significant change, as we never bought foods for the kids that we would not eat ourselves. This premise sounds quite basic, but it works as a good guidepost for our kids diet.
We briefly touched on this in a past post and described how our motivations for food purchases have been for health reasons. Good to know there is also a benefit to the environment.