I enjoy wearing many hats, from a self-proclaimed technology evangelist to a digital media activist, and recently, an author.
I live in India, in Gurgaon (map), which is located 30 km (18 miles) south of national capital, New Delhi. My preoccupation is to create work that is universal and timeless, yet very individual, filtered by my own experiences.
Professionally, I am working for SapientNitro, which is an interactive marketing, creative design, and technology services agency, where as an idea engineer I also exercise thought leadership on disruptive technologies.
I had three reasons to join this challenge. First one is that sustainability is one of my favorite subjects, be it business sustainability, social or environmental. Second reason is that I strongly believe that the Internet has become a powerful medium to communicate your message to a wide audience, and the third reason is that I want to learn more by teaching it. On this 360º Energy Diet Challenge blog platform, I will be able to contribute my experiences, which would be useful for others to follow or experiment.
Being a developing country, India has very poor electricity and water supply. Though the metro area where I live is highly urban, and some part of the electricity supply is privately run by the apartment’s governing bodies. So if I don’t have a government supply of electricity, I switch to privately run electricity – which costs more than double. People here are cost-conscious, so they try to save electricity. There is enough awareness about the EnergyStar rating for home appliances, and in recent times this has been pushed a lot by the media. You hardly get to see solar panels or automated light operated switches. I never reached to a conclusion why India does not observe Daylight Saving Time (DST).
Over the next 12 weeks I will learn and contribute on how to reduce my carbon footprint. As someone once said, “If you cannot measure it, you can not improve it,” (that was Lord Kelvin — ed.) so my immediate next step would be to measure my current carbon foot print. This would include collecting and analyzing past few months’ electricity, water and petrol bills, then find some online tool which can guide me to take relevant actions and decisions. I also plan to measure my progress on weekly basis and represent it using some data visualization tool, like a pro data scientist.
I am sure after this challenge I will continue to follow the changes that I incorporated in my psyche during this period, and will look for the next challenge.